It can be frustrating, even demoralising, to develop technically excellent and highly useful ideas to then have them disregarded without due consideration – sometimes without any consideration. In her talk, Laura will explain why what you develop is only part of the solution. Knowing who you need and how to connect them to your ideas is key to achieving them. She will go on to share tips and techniques for how to achieve this in a range of situations with a range of personalities. Spoiler alert, the key to influencing starts with you doing the listening. Knowing who to listen to, how to engage them and what to do with what they tell you can help you create better solutions and foster the commitment to ensure their delivery.