A Value-Focused Thinking Approach to Assessing Container on Barge Readiness within Maritime Transportation Systems

Heather Nachtmann (Maritime Transportation Research and Education Center, University of Arkansas)
Fan Bu (University of Arkansas)

Keywords
Maritime transportation systems;Container on Barge;Readiness assessment;Value-focused thinking;Scorecard
Abstract
This presentation informs an overall understanding of Container on Barge (COB) development requirements, presents a COB Readiness Assessment Scorecard to improve the associated COB implementation decision process, and assists transportation system engineers in understanding the benefits of COB within the global supply chain. To demonstrate the application of the Scorecard, a case analysis of the Port of Shanghai is presented along with an overall assessment of nine global COB ports in total.